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10 Best Fabric Softeners

From leading brands and best sellers available on the web.

45,000 reviews analyzed

#1
Best Choice
Cuddly Con
Cuddly

Cuddly Concentrate Liquid Fabric Softener Conditioner, 2L, 80 Washes, Sunshine Fresh, Long Lasting Fragrance, Luxurious Softness, Easy Iron, Reduces Wrinkles, Reduces Static, Fast Dry

Fast Delivery
10.0
1 231 bought in past month
#2
Value for Money
Comfort Co
Comfort

Comfort Comfort Rosy Blush Fabric Conditioner 900 mL

Fast Delivery
8.8
1 129 bought in past month
Shipping from Amazon's AU regional warehouses
#3
Cuddly Con
Cuddly

Cuddly Concentrate Sensitive Liquid Fabric Softener Conditioner, 2L, 100 Washes, Gentle on Sensitive Skin, Hypoallergenic, Dermatologist Tested, Sensitive Choice, Luxurious Softness

50%OFF

Fast Delivery
8.8
1 027 bought in past month
#4
Fluffy Con
Fluffy

Fluffy Concentrate Liquid Fabric Softener Conditioner, 1.9L, 95 Washes, Coconut and Vanilla, Divine Blends

38%OFF

Fast Delivery
8.2
925 bought in past month
#5
DOWNY FABR
Downy

DOWNY FABRIC SOFTENER ULTRA CONCENTRATED 4.88L 244 LOADS APRIL FRESH

Fast Delivery
7.9
823 bought in past month
#6
Comfort Pu
Comfort

Comfort Pure Fabric Conditioner 900 ml

50%OFF

Fast Delivery
7.9
721 bought in past month
#7
Bounce Fab
Bounce

Bounce Fabric Softener and Dryer Sheets, Outdoor Fresh, 320 Count

Fast Delivery
7.3
619 bought in past month
#8
Huggie Jas
Huggie

Huggie Jasmine and Cherry Blossom Fabric Conditioner

Fast Delivery
7.3
517 bought in past month
#9
Cuddly Con
Cuddly

Cuddly Concentrate Liquid Fabric Softener Conditioner, 900mL, 45 Washes, Japanese Cherry Blossom, Long Lasting Fragrance

Fast Delivery
7.0
415 bought in past month
#10
Ecover Fab
Ecover

Ecover Fabric Softener Gardenia and Vanilla 750ml

Fast Delivery
7.0
313 bought in past month

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Fluffy Con
Fluffy

Fluffy Concentrate Liquid Fabric Softener Conditioner, 1L, 50 Washes, Spice Allure, Fragrance Temptations

Fast Delivery
211 bought in past month
Comfort Co
Comfort

Comfort Concentrate Liquid Fabric Conditioner & Softner 900ml, Fragrance Collection RAINFOREST FRESH, 28 Days of Freshness

Fast Delivery
109 bought in past month
Fluffy Sum
Fluffy

Fluffy Summer Breeze Fabric Softener Conditioner 2 Litre (Pack of 3)

Fast Delivery
7 bought in past month
Downy Fabr
Downy

Downy Fabric Softener Parfum Collection Mystique, 800ml

Fast Delivery
Fluffy Con
Fluffy

Fluffy Concentrate Liquid Fabric Softener Conditioner, 900mL, 45 Washes, Lotus Flower & Sea Minerals, Divine Blends

Fast Delivery
Cuddly Con
Cuddly

Cuddly Concentrate Liquid Fabric Softener Conditioner, 850mL, 50 Washes, Wild Rose, Long Lasting Fragrance

30%OFF

Fast Delivery
Cuddly Con
Cuddly

Cuddly Concentrate Liquid Fabric Softener Conditioner, 900mL, 45 Washes, Care & Protect Antibacterial, Long Lasting Fragrance

Fast Delivery
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Downy Fabr
Downy

Downy Fabric Softener Perfume Collection Passion 800ml

Fast Delivery
Comfort Co
Comfort

Comfort Concentrate Liquid Fabric Conditioner & Softner 900ml, Fragrance Collection AMBER & ROSE, 28 Days of Freshness

Fast Delivery
Bounce 801
Bounce

Bounce 80168BX Fabric Softener Sheets, 160 Sheets Box

Fast Delivery

Our Top Picks

#1

Winner

Cuddly Concentrate Liquid Fabric Softener Conditioner, 2L, 80 Washes, Sunshine Fresh, Long Lasting Fragrance, Luxurious Softness, Easy Iron, Reduces Wrinkles, Reduces Static, Fast Dry

Cuddly Concentrate Liquid Fabric Softener Conditioner, 2L, 80 Washes, Sunshine Fresh, Long Lasting Fragrance, Luxurious Softness, Easy Iron, Reduces Wrinkles, Reduces Static, Fast DryCuddly
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The Cuddly Concentrate Sunshine Fresh is a liquid fabric softener designed to give your laundry a soft, fresh feel with a pleasant, long-lasting fragrance reminiscent of a summer morning. It comes in a generous 2-liter bottle, enough for about 80 washes, which is handy if you do laundry regularly. This softener helps reduce wrinkles and static cling, making ironing easier and your clothes more comfortable to wear.

Its liquid form works well in most washing machines, including high-efficiency (HE) models, so it fits well into common laundry routines. Made in Australia and packaged in recyclable materials, it shows some consideration for the environment.

This fabric softener is a solid choice for those wanting an easy-to-use liquid softener with a fresh scent and wrinkle-reducing benefits, though it may not be the best option if you need special care for sensitive skin or are focused on eco-friendly ingredients beyond recyclable packaging.

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#2

Comfort Comfort Rosy Blush Fabric Conditioner 900 mL

Comfort Comfort Rosy Blush Fabric Conditioner 900 mLComfort
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Comfort Rosy Blush Fabric Conditioner is a liquid softener designed to leave clothes with a pleasant, long-lasting rose scent. It features Fibre-Protect technology that smooths and protects fabric fibers, helping to lock in colors and maintain the shape of your clothes. This conditioner offers multiple benefits, including softness and smoothness, making fabrics feel more comfortable to wear.

It comes in a 900 mL bottle made from mostly recycled plastic, which is a positive step towards environmental friendliness. Comfort fabric softeners are recommended by major washing machine manufacturers, suggesting good compatibility with both regular and high-efficiency (HE) machines.

This fabric conditioner suits those wanting a fragrant, effective softener that helps maintain fabric quality, especially if you prefer liquid softeners and are mindful of eco-friendly packaging.

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#3

Cuddly Concentrate Sensitive Liquid Fabric Softener Conditioner, 2L, 100 Washes, Gentle on Sensitive Skin, Hypoallergenic, Dermatologist Tested, Sensitive Choice, Luxurious Softness

50%OFF

Cuddly Concentrate Sensitive Liquid Fabric Softener Conditioner, 2L, 100 Washes, Gentle on Sensitive Skin, Hypoallergenic, Dermatologist Tested, Sensitive Choice, Luxurious SoftnessCuddly
amazon-logoView Product

The Cuddly Concentrate Sensitive Liquid Fabric Softener is designed especially for people with sensitive skin, making it a great choice if you need a gentle and hypoallergenic option. It’s a liquid type, which means you can easily add it to your wash cycle, and it’s compatible with different washing machines. The fragrance is mild and gentle, free from dyes, which helps reduce the risk of irritation. This fabric softener has been dermatologically tested and supports the Eczema Association Australasia, adding confidence if you or your family members have sensitive skin conditions.

It aims to leave clothes feeling luxuriously soft without affecting their absorbency or performance, making it suitable for everyday fabrics including towels and clothing. Made in Australia by Colgate-Palmolive, it’s a concentrated formula with enough volume for about 100 washes, which can be cost-effective.

This product is well-suited for sensitive skin and general use. If you are looking for a strong scent or specific fabric performance enhancers, this one leans more toward gentle softness rather than fragrance impact or advanced fabric technology.

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Buying Guide for the Best Fabric Softeners

Choosing the right fabric softener is all about finding a product that suits your personal needs, washing habits, and preferences. A good fabric softener can make your clothes feel softer, reduce static cling, and add a pleasant scent. However, not all softeners are created equal and different types may work better for certain fabrics or washing machines. Start by considering what matters most to you, such as fragrance intensity, skin sensitivity, and the type of laundry loads you typically wash.
Type (Liquid, Dryer Sheet, Beads)Fabric softeners come in several forms: liquids added in the wash, dryer sheets placed in the dryer, and scent-boosting beads. Liquids are the traditional choice and work well for all-around softness and scent but require measuring and sometimes a separate dispenser. Dryer sheets are simpler to use, help reduce static, and are great for convenience, especially in high-efficiency machines that don't recommend liquid softeners. Scent beads primarily boost perfume rather than softness. Your best pick depends on your laundry routine: if you want no-fuss, go for sheets or beads; if maximum softness is key, use liquid.
Scent/FragranceScent is one of the most noticeable things about fabric softeners. These products range from unscented, for sensitive users, to strongly fragranced. Lightly fragranced options are good for those who dislike overpowering smells or have allergies, while strong scents are ideal if you want your laundry to smell fresh for days. Always think about who will be using the clothing; children's, babies', or sensitive skin may do best with fragrance-free or hypoallergenic formulas.
Sensitivity and Hypoallergenic PropertiesSome fabric softeners include dyes or perfumes that can irritate skin, especially for babies or those with sensitive skin. Hypoallergenic, dye-free, and fragrance-free fabric softeners help minimize reactions and are often dermatologist-tested. If you or your family members have sensitive skin or allergies, or you are washing baby clothes, look for fabric softeners with clear sensitivity claims.
Compatibility with Washing Machine (HE or Regular)High-efficiency (HE) machines require special, low-sudsing formulas. Using regular softener in an HE machine can cause residue buildup or even damage your washer. Check both your machine and the product label to ensure compatibility. If you have an HE machine, always pick fabric softener marked 'HE safe' to avoid issues.
Effect on Fabrics (Absorbency and Performance)Fabric softener can reduce absorbency in some materials, like towels and athletic wear. If you notice towels becoming less absorbent or activewear losing moisture-wicking, consider using less softener or only using it on designated loads. For items where texture or performance matters, you might skip softener altogether.
Environmental Impact and IngredientsSome fabric softeners contain chemicals that are not eco-friendly or may leave residues on clothes and in wastewater. If sustainability is a concern for you, look into plant-based or biodegradable formulas, and check for eco-certifications. These tend to be less harsh on both your skin and the environment, but may not offer as strong scents or softness as conventional formulas.